McDonald's tests fresh beef in another burger

This Monday, April 24, 2017, photo shows a McDonald's sign and logo at a restaurant in downtown Pittsburgh. McDonald’s says it’s using fresh beef in another burger, the latest test by the chain swap out frozen beef as it seeks to improve the image of its food. The company says the new burger, called Archburger, is being tested in seven McDonald’s restaurants in Tulsa, Okla. (AP Photo/Keith Srakocic)

NEW YORK — McDonald's is testing the use of fresh beef in another burger, the latest move by the fast food chain to swap out frozen beef as it seeks to improve its image.

The company said Tuesday that the new burger, called Archburger, is being tested in seven McDonald's restaurants in Tulsa, Oklahoma. McDonald's held similar tests for fresh beef Quarter Pounders for about a year before announcing in March that it would roll it out to most of its 14,000 restaurants by the middle of this year. McDonald's said the latest test is limited, and it is seeking feedback from customers and its restaurants.

McDonald's Corp. has made several changes to its menu in recent years in an attempt to appeal to Americans who are increasingly concerned with the ingredients in their food. The world's largest burger chain, for example, has cut artificial preservatives from Chicken McNuggets and switched out the apple juice in its Happy Meals for one with less sugar.

Fresh beef is a big change for the Oak Brook, Illinois-based company, which has relied on frozen beef patties for more than 40 years.

The Archburger test could mean the company is open to expanding the use of fresh beef to even more menu items, analysts at Nomura said in a note to clients Tuesday. The analysts also said the rollout of fresh beef Quarter Pounders later this year could boost a key sales figure at the chain.

At less than 3 ounces, McDonald's said the fresh beef patties used in the Archburger are slightly smaller than those in the Quarter Pounder and larger than the ones in its hamburgers and cheeseburgers.

People also read these

Study details sugar industry attempt to shape...

Sep 12, 2016

A new study details how the sugar industry worked to downplay emerging science linking sugar and...

Trump campaign pushes food safety rollbacks, then...

Sep 15, 2016

A fact sheet issued by Donald Trump's campaign on Thursday said he would roll back food safety...

Trump campaign pitches _ then deletes _ food...

Sep 16, 2016

Trump campaign pitched food safety regulatory rollback but later deleted it from website

For nominees, Emmy Day can be a break from...

Sep 17, 2016

Even those Hollywood stars who are most diligent about diet and exercise give in to temptation on...

AP New Year's poll: Americans hopeful for a...

Dec 26, 2016

A poll finds that Americans are hopeful that things are going to get better for the country in 2017...

About Us

The World Insiders brings you exclusive coverage from across the globe in a timely, easy to consume format sourced directly from our regional media partners.

Contact us: sales[at]theworldinsiders.com

Subscribe Now!