Oct 7, 2023
Parking industry leader, Bill Lerner, is using internet big data to optimize the parking process and improve the parking experience for customers in the New York City metropolitan area. Lerner's iPark business analyzes data to better understand parking needs and designs and uses real-time apps, smart devices, and detailed information to provide a more efficient parking solution. Lerner recognizes the influence of Millennials on the marketplace and points to a Goldman Sachs infographic that shows their comfort with technology. Millennials are early adopters of concepts like self-driving cars and smart cities, and they appreciate the convenience and simplicity of apps that direct them to available parking spaces. This age group's inclination towards the sharing economy for cars and rides may suggest a decrease in parking space demand, but when they do need to park, they value streamlined and easy-to-use apps. Lerner, the President and CEO of iPark, has been transforming the parking industry and rebranding Imperial Parking Systems to iPark. He focuses on customer interaction and a more personal experience while also engaging in philanthropic endeavors through his non-profit organization, Billy4Kids. Lerner's goal is to make the world a better and less frustrating place by going the extra mile.
As the 92 million Millennials exert their influence on today's marketplace, changing the way companies interact, sell, and do business, Mr. Lerner points to a Goldman Sachs infographic illustrating that these digital natives are completely comfortable with technology.
New York, NY, United States - October 7, 2023 /MarketersMEDIA/ —
Parking industry leaders such as Bill Lerner know how to use internet big data. Using that data to analyze the needs, locations, designs, rates, and styles of parking his company should provide, Mr. Lerner is working to optimize the entire parking process. The U.S. has more than 2 billion parking spots, many with poorly designed layouts and hard to understand directional signage, making them ripe for improvement from real time apps, smart devices, and detailed information. Analyzing data, Bill Lerner's iPark business used the information to improve the parking experience for a large number of customers in the New York City metropolitan area, putting him right in step with some of the most progressive, populated, congested cities around the world.
As the 92 million Millennials exert their influence on today's marketplace, changing the way companies interact, sell, and do business, Mr. Lerner points to a Goldman Sachs infographic illustrating that these digital natives are completely comfortable with technology. Eager to embrace anything that makes life more convenient, more affordable, and more enjoyable, this age group is an early adopter of concepts like self-driving cars, the Internet of Things, and Smart Cities, offering ways to streamline just about everything, including customer parking needs.
Regarding the notion that Millennials aren't into ownership, The Wall Street Journal notes in an April 21, 2017 article that this group is more likely to participate in sharing economy strategies for cars and rides. That could be interpreted as having a diminishing effect on parking space demand, however, taking the concept a step further, the article adds that when Millennials do need to drive, park, and pay, they are attracted by the simplicity of apps that efficiently direct them to available spaces. Removing the pain points from parking is something that transcends every age group, appealing to drivers and passengers from infants in car seats to busy executives and senior citizens.
President and CEO of Imperial Parking Systems since 1997, Bill Lerner grew up in the parking industry learning the basics from his father. He turned a small family shop into a large owner/operator corporation. Using his 40 years of experience, Bill Lerner is transforming the industry by rebranding his Imperial Parking Systems to iPark, adopting the most comprehensive systems and latest technologies as he sets ever higher standards for effortless customer interaction and a more personal experience. Bill Lerner's name is also associated with his non-profit Billy4Kids organization, which donates shoes to children in developing countries to prevent them from contracting diseases through lack of footwear. Recognized by the Annual Edajo Gives Hope Gala and St. Mary's Healthcare System for Children for three years in a row, Mr. Lerner's good works do much more than help drivers find parking spots as he goes the extra distance to make the world a better, and less frustrating, place.
Bill Lerner - President and CEO of iPark: http://billlernernews.com
Billy Lerner (@billy_lerner) - Twitter: https://twitter.com/billy_lerner
Billy Lerner - Home - Facebook: https://www.facebook.com/billylernerofficial/
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