DIVE Networks Secures Adweek's “Best Use of Celebrity in an Experimental Activation” Award
Sep 20, 2022
Media innovation leader DIVE Networks Partnered with Warner Brothers in award-winning global campaign
(PRUnderground) September 20th, 2022
DIVE Networks is proud to announce that its campaign for ‘The Matrix Resurrections’ in partnership with Twitter and Warner Brothers, has just received the ‘Best Use of Celebrity in an Experimental Activation’ Award by Adweek. In anticipation of the release of ‘The Matrix Resurrections’, DIVE and Twitter powered an integrated campaign to bring franchise fans together from all corners of the world.
The execution put real time conversation and excitement from fans at the center of a global, digital out-of-home program. This campaign authentically featured talent making it the first of its kind for any brand’s partnership with DIVE and Twitter.
“With the release of “The Matrix Resurrections” trailers, we wanted to share this experience with more fans in a new and innovative way, and partnered with Warner Bros and DIVE to make it happen. This global digital-out-of-home campaign tributes the epic story of Neo while also bringing fans into the fold, and we’re thrilled to see its impact recognized by Adweek.” – Ged Tarpey, Managing Director of Media & Entertainment at Twitter
The DOOH campaign featured Keanu Reeves summoning fan tweets in select cities across the U.S., Mexico, and Japan. With an added layer of customization the campaign strategically placed each billboard near theaters and displayed a different set of Tweets from fans who lived in each city.
DIVE Networks fused together traditional advertising, digital advertising, & social media,in one campaign. Tweets from the billboards were refreshed throughout the campaign and those who were featured became #billboardfamous and are sent a photo of their tweet on a billboard
“Embedding talent into the Billboard creative made this the perfect pairing of social conversation and the real-time capabilities of digital out of the home. Neo summoning tweets on the streets around the world rewarded audiences for being a part of the global conversation. Huge congratulations to the WB team.!” – Michael Girgis, DIVE Billboards
To learn more about DIVE Networks, please visit: https://www.dive-networks.com/
About DIVE Networks
DIVE Networks is an award-winning advertising technology company (ad-tech) that helps companies bridge the gap between digital marketing and out-of-home. DIVE Networks powers the next generation of global companies with always-on, customized, real-time content. One of DIVE’s exclusive products, DIVE Billboards, brings dynamic social media content to large format screens around the world. Trusted by Fortune 500 companies, DIVE Networks is cultivating conversations rooted in cutting-edge technology and strategic innovations.
The post DIVE Networks Secures Adweek's “Best Use of Celebrity in an Experimental Activation” Award first appeared on PRUnderground.
Press Contact
Name: Chantal Phone: 647-281-8672 Email: Contact Us Website: https://www.dive-networks.com/Original Press Release.
More News
![aritcles[0].caption](https://static.ffx.io/images/$zoom_0.1979%2C$multiply_0.7554%2C$ratio_1.777778%2C$width_1059%2C$x_0%2C$y_29/t_crop_custom/q_86%2Cf_auto/329bbfaf02a662a2ab78530125fe48709e1838ea)
The ‘loneliest place on Earth’ is a spectacular NZ spot most Australians miss
There’s no need to go all the way to Norway to see the majesty of fjords – they’re right on our doorstep, though few Australians actually visit them.
My daughters don’t know his name, but they quietly carry my fears of Mr Cruel
For my generation, the Mr Cruel crimes unfolded in two chapters: first as frightened children, and now as frightened parents.
Experts used to drink to curb dementia risk. This research stopped them
Observational research has shown that light-to-moderate drinkers have a lower risk of dementia. But there’s more to the story.
Do you literally need to jump out of bed to be healthy?
Social media is full of lymphatic drainage workouts. Here’s what the experts say of the latest fitness trend.
Why some Australians keep repeating this trip, despite its $20,000 price tag
Why spend $20,000 on the same holiday twice, let alone five times? Grandmother Lyn McLeod has the answer.
I grew up in this Aussie region, but only just discovered how great it is
I thought I knew everything about the Sapphire Coast, about halfway between Sydney and Melbourne. But I just gained a whole new perspective.
A tropical island escape can be part of your next Singapore stopover
When Australian banker Andrew Dixon moved to Singapore in 1998, he began spending his weekends exploring the Indonesian islands scattered just across the water.
Smartraveller said ‘Do Not Travel’ here. I went anyway
We’ve now reached the stage where almost a quarter of the world’s countries sit within the Australian government’s “stay home” warning levels.
I pretended my father would be OK. I discovered in his memoir that he lied to me too
My migrant father and I never quite saw eye to eye. Now, as I get older, I think I am beginning to better understand him.
Inside Mooloolaba’s newest beachfront hotel
The Sunshine Coast’s new beachfront hotel pairs ocean view rooms and a rooftop pool with flights, transfers and family perks.
How Elizabeth Hurley views the safety-pin dress that made her famous 32 years ago
At 61, she is proving that high-voltage glamour never goes out of style.
I used to think having a dog would make travel more difficult. This weekend changed that
Finding holiday accommodation for my 30-kilogram greyhound isn’t always this easy.
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.