Feb 17, 2022
TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) chief science officer Dr. Cindy Orser has conducted an emissions study of TAAT’s flagship product compared to the top-two brands tobacco cigarettes; Orser used all three varieties of TAAT(TM) products for the test. TAAT is a tobacco-free, nicotine-free alternative to traditional cigarettes that offers a similar experience. The product is made from an exclusive base material known as Beyond Tobacco(TM). According to the announcement, this advanced formulation using reconstituted material was assessed for the presence of key chemical constituents found in tobacco products including nitrosamines, tar and ammonia; test results showed that mainstream smoke from TAAT products had none or considerably less of these chemical constituents. Orser noted that, while consumers might not often wonder about such things as ammonia and nitrosamines, it is helpful to understand that lower levels or a complete absence of these chemical constituents shows that TAAT eliminates more than just nicotine from their products. “In the tobacco industry, it is not common to release findings from emissions studies, and I believe this is because if consumers who smoke knew just what things they were inhaling on a regular basis they would become far less inclined to continue doing so,” said TAAT CEO Setti Coscarella in the press release. “One of the most common questions we’ve gotten from consumers and distributors internationally is whether TAAT contains the same amount of harmful or potentially harmful attributes as cigarettes with tobacco. Although we have been emphatic about how TAAT has no tobacco or nicotine, it is clear that today’s savvy consumers want to know about more than that. Under Dr. Orser’s leadership, we compared TAAT Original, Smooth and Mentholagainst the top-two American cigarette brands, which allowed us to better understand how the emissions of TAAT products stand out, which we believe makes TAAT an even better alternative. We are therefore quite pleased to publish these outcomes, so that the world can see how TAAT stands out in so many meaningful ways. TAAT is already known by its tagline ‘Beyond Nicotine,’ but now we can say we’re ‘Beyond Nitrosamines,’ ‘Beyond Ammonia’ and, above all else, ‘Beyond Tobacco.’”
To view the full press release, visit https://ibn.fm/wcSgn
About TAAT Global Alternatives Inc.
TAAT Global Alternatives has developed TAAT, which is a tobacco-free and nicotine-free alternative to traditional cigarettes that is offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry. For more information, please visit www.TAATGlobal.com.
NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at https://ibn.fm/TOBAF
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