Victoria’s Secret to bring back Fantasy Bra after eight years
Jacob & Co. collaborated on the jeweled design for the October 18 runway show in Los Angeles. The model chosen to wear it has not been announced.
Victoria’s Secret will present a new Fantasy Bra at its 2026 fashion show in Los Angeles on October 18, ending an eight-year absence from the runway. The brand announced the return on October 15 and named Jacob & Co. as its jewelry partner.
Jacob Arabo, founder of Jacob & Co., worked with Victoria’s Secret on the design. The brand said its inspiration came from the jeweler’s Rare Touch Jewelry Collection, which incorporates flexible precious metals. The bra is intended to move with the wearer despite its gemstone and metal construction, and includes diamonds of varying shapes and sizes, including Angel-Cut diamonds.
Cosmopolitan reported that the central diamond is valued at US$22 million. That figure does not cover the entire bra, whose total valuation Victoria’s Secret has not publicly confirmed.
Elsa Hosk wore the previous Fantasy Bra in 2018. Called the Dream Angels Fantasy Bra, it contained more than 2,100 diamonds and was valued at US$1 million. The tradition dates to 1996, when Claudia Schiffer modeled the first version.
Victoria’s Secret has not identified the model selected for the new design. That announcement is planned for the show, which starts at 7:30 p.m. ET and will be available to watch free through the brand’s YouTube channel and social platforms.
